Pamela Maranhão

Brasil UTC−3Frames About

ClickBus

Travel paused. Connection kept moving.

Two ClickBus films. One motion language shaped by the desire to connect.

Client: ClickBus
Year: '21
Role: Creative Direction, Design, Motion
Scope: Campaign Film, Digital, OOH

With travel on hold during COVID, ClickBus shifted the focus from where we go to why we go: each other. Love Calculator and Your Destiny in the Palm of Your Hand brought that idea to life through two films built around the desire to connect. I shaped a shared motion language for both: bold typography, graphic transitions and rhythm that gave emotion a visual pulse. From storyboards and styleframes through animation, edit direction and sound, one flexible system carried the idea across social, digital and OOH.

ClickBus hero

Selected Frames

CB_Destino_004_1x1

CB_Destino_003_4x5

Midia Gamer_15s_4x5

CB_Destino_002_4x5

CB_Destino_001_1x1

CB_Destino_005_1x1

freebie_OOH2

freebie_OOH1

calculadorado@_campanha

diadosnamorados

eye

folder

pie

arcoiris

infinite

naoficatriste

Calculadora_002_4x5

Calculadora_001_4x5

Calculadora_003_4x5

Quem Disse, Berenice? — Motion Language →

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