Hi, I'm Pam.

— a multidisciplinary creative working across art direction, motion and visual storytelling.

For over a decade, I've partnered with brands, agencies and entertainment teams to turn ideas into clear, distinctive visual experiences. My work moves across campaigns, social content, digital platforms, broadcast and streaming — from early creative development through hands-on execution.

I've worked with teams at AB InBev, Globo, Warner Bros. Discovery, Grupo Boticário, Crispin, Africa Creative and Design Bridge and Partners, collaborating across Brazil and internationally.

My practice combines creative direction with craft. I help shape concepts, establish visual languages, build motion systems and align the people and processes that bring a project to life.

At SunsetDDB, I led a four-person post-production team, connecting creative, production and post teams while improving clarity, workflow and delivery. That experience reinforced something I bring to every project: good creative leadership creates both momentum and space for people to do their best work.

Available for creative direction, art direction, motion-led campaigns and international collaborations.

+ Full CV